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The Biggest Pitfall of Executive Burnout


As a successful executive or entrepreneur, no one is really hopeful awaiting a (beginning) Burnout. And yet for very many it becomes a dire reality. A (beginning) Burnout cannot be timed, cannot be rationally controlled or reasoned, and unfortunately for many it is also not without relapse.

In my recently published article, I went into more detail about the emergence, recognition and recovery of a (beginning) executive or entrepreneurial Burnout. I also indicated that successful executives and entrepreneurs are not insured against getting a (beginning) Burnout because of their success.

In this article, I would like to highlight the biggest Burnout pitfall for the executive or entrepreneur.


The biggest pitfall for the executive or entrepreneur with (beginning) Burnout is one of rationalisation. Rationalising the (beginning) Burnout situation, and therefore seeking both the origination and the solution of the Burnout, almost exclusively in external factors.

Many executives or entrepreneurs are particularly skilled in analysing business situations, in planning, and in having strategy being implemented by an organisation, leading to successful results. Unfortunately, the same pattern is also followed when the executive or entrepreneur is faced with a (beginning) Burnout.

This leads to probably the biggest controversy – When a (beginning) burnout situation is being analysed at the action level and a plan and rational solution is being developed at this same level too – the executive or entrepreneur has just stepped in the biggest pitfall of (beginning) Burnout.

To me, one of the biggest misunderstandings in the relief efforts of (beginning) Burnout is that a good plan aimed at making changes in external action will create sustainable personal change.

For example, it is recommended to take compulsory breaks, to take training in time management methods, to say “no” more often and to provide even more rational solutions for this non-rational situation. Not that these kinds of things cannot be supportive to an executive or entrepreneur – one should however never expect for these to lead to sustainable recovery of (beginning) Burnout.

For information, the current burn-out relapse rate stands at around seventy (70) percent according to a variety of data sources!


Burnout is not what many people may think – a situation caused by too much work, which can be resolved and then be further prevented by action-oriented training and learning.

Preventing a (beginning) Burnout to occur is definitely far better than recovering from one. Also, it may be quite interesting to mention that prevention and recovery of a (beginning) Burnout is based on the same principles.

Executive or entrepreneurial Burnout is thus more than “Falling Rising and Moving Again”. To me, it is critical to provide an executive or entrepreneur with (beginning) Burnout, as quickly as possible grip at the situation again, by clearly mapping root causes of the Burnout and systematically and step-wise removing them.

In my practice, I use my proprietary True Change™ Executive Coaching. A five (5) step roadmap, which assists in mapping and removing root causes, and rediscovering lost vision and personal space – something that is urgently needed for successful reintegration and sustainable burnout recovery.

Furthermore, as part of the process, the executive or entrepreneur learns relatively simple, yet very powerful executive performance tools. This way, contributions to sustainable change can be made, not just in the current situation, but also in future situations. This will practically support the executive or entrepreneur in a way, so that she/he can make confident choices and exercise her/his duties with passion.

Would you like to know how Stress-Fit™ you may be at this time, or would you like to receive more information about True Change™ Executive Coaching and perhaps plan a free strategy coaching session? Please contact me confidentially and without obligation: Tel. +31(0)30-2006761, or email me at: Alternatively, you may also use the Top-Coach website contact form to contact me.

I wish you good health and continuous success,

Johan F. Reinhoudt

CEO/owner Top-Coach and Certified Master Executive Coach, Master Burnout Coach

Johan Reinhoudt

Johan is een voormalige life-sciences executive, oprichter en directeur van Top-Coach en PTSS Voorbij. Hij is de ontwikkelaar van het “True Result™ Executive Coaching 5-Stappenprogramma” (prestatieverbetering), en de “12-weken Coach™” (versneld en blijvend herstel van burn-out).

Dit is executive coaching door een ervaren senior executive en goed opgeleide professionele executive coach, waarbij geavanceerde coaching interventies worden gebruikt. De coaching is daarom dan ook bijzonder geschikt voor executives en professionals die "nu" vooruit willen en die willen investeren in een 1-1 persoonlijk ontwikkelingstraject met blijvende resultaten.

Johan is Master Certified Coach, Effortless Coach en Master Burnout Coach en hij is geaccrediteerd door de Nederlandse Orde van Beroeps Coaches (NOBCO), de Internationale Logosynthese® Vereniging (LIA) en de Internationale Coaching Council (ICC).
Verder is hij geassocieerd met de Europese Mentoring en Coaching Council (EMCC) en de Vereniging voor Uitgebreide Energie Psychologie (ACEP). Hij heeft gedurende de afgelopen twintig jaar vele aanvullende en geavanceerde trainingen gevolgd, waaronder een afgeronde opleiding tot Logosynthese® Practitioner.

Het is Johan ’s missie om met Top-Coach executives en professionals te ondersteunen bij het verhogen van hun persoonlijke prestatie, veerkracht en vitaliteit en daardoor op duurzame wijze bij te dragen aan een gezonde leef- en werkomgeving.

Hij is woonachtig in de regio Utrecht en werkt in een persoonlijk gesprek, live en online met executives en professionals in organisaties door geheel Nederland, maar ook internationaal.

Voor meer informatie kunt u hem vrijblijvend bellen via Tel. 030-200 6761 of e-mailen:

Johan is a former life sciences executive, founder and director of Top-Coach. He is the developer of the "True Result™ Executive Coaching 5-Step Program" (Performance Improvement) and the "12-week Coach™" (Burnout Recovery).

This is advanced executive coaching by an experienced senior executive and well-trained professional executive coach. The coaching is particularly suitable for executives and professionals who want to move forward "now" and who want to invest in a 1-1 personal development proces with permanent results.

Johan is a Master Certified Coach, Effortless Coach and Master Burnout Coach and he is accredited by the Dutch Association of Professional Coaches (NOBCO), the International Logosynthesis® Association (LIA) and the International Coaching Council (ICC).
He is also associated with the European Mentoring and Coaching Council (EMCC) and the Association for Comprehensive Energy Psychology (ACEP). Over the past twenty years, he has completed many additional and advanced training courses, including a completed training to become a Logosynthesis® Practitioner.

It is Johan's mission with Top-Coach to support executives and professionals to increase their personal performance, resilience and vitality and thereby contribute to a healthy living and working environment in a sustainable way.

He lives in the Utrecht region in the Netherlands and works live and online in a personal conversation with executives and professionals in organisations throughout the Netherlands, but also internationally.

For more information you can call him via Tel.+(31) (0)30-200 6761 or e-mail:

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