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I Am Not Afraid At All – Wherefore In Fact?

I Am Not Afraid at All – Wherefore in fact?

It sounds so easy and almost ‘endearing’ when people say to a client in coaching or counselling – if you don’t like something, you change your reaction. Or, we will help you to change your reaction against this – we will help you to learn it – to condition you. 

In my executive coaching practice, I meet many intelligent executives and professionals who want to go further than just improvement, they really know what to do and still don’t do it. I often call this the executive and professional “weak-willed dilemma paradox”. Thinking about it, deciding to do something and then not to do it anyway. 

Intelligent people can actually choose for themselves – or can they not? Well, in many cases they are quite capable of making a choice, but then, they still do not take the action they have chosen. What is then going on here?

Every improvement starts with self-insight. There are many uncertainties before, during and even after deciding. This is often driven by uncertainty in the decision and potential loss after making the decision. When uncertainty is registered as ‘insecurity’, one may still want so much, but on the basis of this ‘insecurity’ one will do everything possible to avoid this ‘insecurity’ and not act anyway. Not because they do not “want” to but because they want to avoid “insecurity” at all costs. This form of ‘self-sabotage’ is certainly not conscious, but it is very effective.

From neuroscience it has been known for years that the Amygdala, of which we have two, deeply hidden in both the left and right temporal lobe of the brain, have a stronger permanent negative than positive imprinting cycle. I once described this in more detail in an eBook entitled: “Sales Secrets” (for free available on request).

Let’s take the example of a sales meeting here. For me as an executive coach it is fascinating to see how many executives and professionals are actually struggling with ‘selling’. I find it fascinating but not strange, because I often call selling ‘anti-biological’.

Please read more about the executive and professional “weak-willed dilemma paradox” in the full article: “I am not afraid at all – Wherefore in fact?

Johan Reinhoudt

Johan is een voormalige life-sciences executive, oprichter en directeur van Top-Coach. Hij is de ontwikkelaar van het “True Result™ Executive Coaching 5-Stappenprogramma” (prestatieverbetering) en de “12-weken Coach™” (burn-out herstel). Deze methodieken helpen executives en professionals (bijvoorbeeld accountants, advocaten, apothekers, juristen, notarissen, medisch specialisten) die geconfronteerd worden met leiderschap-, prestatie-uitdagingen en/of burn-out (symptomen) om in recordtijd duurzame persoonlijke groei en in-context meetbare resultaten te behalen.

Dit is geavanceerde executive coaching door een ervaren senior executive en goed opgeleide professionele executive coach. De coaching is bijzonder geschikt voor executives en professionals die "nu" vooruit willen en die willen investeren in het duurzaam verbeteren van hun persoonlijke effectiviteit en het sneller bereiken of zelfs overtreffen van persoonlijke doelen. Het is echt mogelijk om van ‘overleven’ naar ‘moeiteloos leven’ over te gaan.

Als professioneel executive coach is Johan geaccrediteerd door de International Coaching Council (ICC) en is hij geassocieerd met de Nederlandse Orde van Beroepscoaches (NOBCO) en de Association for Comprehensive Energy Psychology (ACEP).

Het is Johan ’s missie om met Top-Coach executives en professionals te ondersteunen bij het verhogen van hun persoonlijke prestatie, veerkracht en vitaliteit en daardoor op duurzame wijze bij te dragen aan een gezonde leef- en werkomgeving.

Hij is woonachtig in de regio Utrecht en werkt in een persoonlijk gesprek met executives en professionals in organisaties door geheel Nederland, maar ook internationaal.

Voor meer informatie kunt u hem vrijblijvend bellen via Tel. 030-200 6761 of e-mailen:

Johan is a former life sciences executive, founder and director of Top-Coach. He is the developer of the "True Result™ Executive Coaching 5-Step Program" (Performance Improvement) and the "12-week Coach™" (Burnout Recovery). These methodologies help executives and professionals (e.g. accountants, attorneys, pharmacists, lawyers, notaries, medical specialists) faced with leadership, performance challenges and/or burn-out (symptoms) to achieve sustainable personal growth and in-context measurable results in record time.

This is advanced executive coaching by an experienced senior executive and well-trained professional executive coach. The coaching is particularly suitable for executives and professionals who want to move forward "now" and who want to invest in sustainably improving their personal effectiveness and achieving or exceeding personal goals faster. It is really possible to move from 'survival' to 'effortless living'.

As a professional executive coach, Johan is accredited by the International Coaching Council (ICC) and is associated with the Dutch Association of Professional Coaches (NOBCO) and the Association for Comprehensive Energy Psychology (ACEP).

It is Johan's mission with Top-Coach to support executives and professionals to increase their personal performance, resilience and vitality and thereby contribute to a healthy living and working environment in a sustainable way.

He lives in the Utrecht region in the Netherlands and works in a personal conversation with executives and professionals in organisations throughout the Netherlands, but also internationally.

For more information you can call him via Tel.+(31) (0)30-200 6761 or e-mail:

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