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I Am Not Afraid At All – Wherefore In Fact?

I Am Not Afraid at All – Wherefore in fact?

It sounds so easy and almost ‘endearing’ when people say to a client in coaching or counselling – if you don’t like something, you change your reaction. Or, we will help you to change your reaction against this – we will help you to learn it – to condition you. 

In my executive coaching practice, I meet many intelligent executives and professionals who want to go further than just improvement, they really know what to do and still don’t do it. I often call this the executive and professional “weak-willed dilemma paradox”. Thinking about it, deciding to do something and then not to do it anyway. 

Intelligent people can actually choose for themselves – or can they not? Well, in many cases they are quite capable of making a choice, but then, they still do not take the action they have chosen. What is then going on here?

Every improvement starts with self-insight. There are many uncertainties before, during and even after deciding. This is often driven by uncertainty in the decision and potential loss after making the decision. When uncertainty is registered as ‘insecurity’, one may still want so much, but on the basis of this ‘insecurity’ one will do everything possible to avoid this ‘insecurity’ and not act anyway. Not because they do not “want” to but because they want to avoid “insecurity” at all costs. This form of ‘self-sabotage’ is certainly not conscious, but it is very effective.

From neuroscience it has been known for years that the Amygdala, of which we have two, deeply hidden in both the left and right temporal lobe of the brain, have a stronger permanent negative than positive imprinting cycle. I once described this in more detail in an eBook entitled: “Sales Secrets” (for free available on request).

Let’s take the example of a sales meeting here. For me as an executive coach it is fascinating to see how many executives and professionals are actually struggling with ‘selling’. I find it fascinating but not strange, because I often call selling ‘anti-biological’.

Please read more about the executive and professional “weak-willed dilemma paradox” in the full article: “I am not afraid at all – Wherefore in fact?

Johan Reinhoudt

Ik ben oprichter en directeur van Top-Coach, Master Executive Coach, Master Burn-out Coach, ervaren internationaal leider en expat met uitgebreide achtergrond in de gezondheidszorg en life-sciences industrie.

Ik heb een uitgebreide professionele ervaring als executive leider van wereldwijde hoogproductieve teams/organisaties en ook als turn-around manager en managementconsultant in het transformeren van organisaties.

Ik ben het best bekend door mijn True Result™ Executive Coaching vijfstappen plan en het (Versneld) Executive en Professional Burn-out Preventie en Herstel Traject - Het creëren van leiderschap met hoge persoonlijke prestaties, effectieve teams en organisaties.

Mijn executive coaching is gericht op persoonlijke en teamontwikkeling van executives en professionals (incl. accountants, advocaten, juristen, notarissen en medisch specialisten). Ik concentreer mij hierbij op het versnellen van bijzondere cliënt uitkomsten via een persoonlijk en/of team transformatie traject.

Ik woon momenteel in de regio Utrecht en werk in een persoonlijk gesprek met executives en professionals in de Nederlandse en Engelse taal, in organisaties door geheel Nederland, maar ook internationaal.

Voor meer informatie kunt u mij vrijblijvend bellen via Tel. 030-200 6761 of e-mailen:

I am founder and CEO of Top-Coach, Master Executive Coach, Master Burn-out Coach and experienced international executive leader and expat, with extensive background in the healthcare and life sciences industry.

I have a broad professional experience as an executive leader of global high-productive teams/organisations and also as a turn-around manager and management consultant in transforming organisations.

I am best known for my True Result™ Executive Coaching five-step program and my (Accelerated) Executive and Professional Burnout Prevention and Recovery Program - Creating leadership with high personal performance, effective teams and organisations.

My executive coaching focuses on personal and team development of executives and professionals (including accountants, lawyers, lawyers, notaries and medical specialists). I focus on accelerating exceptional client outcomes through a personal and/or team transformation process.

I currently live in the Utrecht region and work in a personal conversation with executives and professionals in Dutch or English - In organisations throughout the Netherlands, but also internationally.

Please contact me if you want more information via Tel. (+31) (0)30-200 6761, or email me @

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